The microgreen business in Kerala is a new and exciting aspect in the tourism department of the state. As more tourists from all over the world come to enjoy the scenic charm of this beautiful state, the revenue earned by the state from the various tourist activities like sightseeing, accommodation, travel packages etc, is increasing day by day. There has been a trend of plantation of various vegetables and fruit on the premises of hotels and other such facilities. It has also helped the growth of the micro green business in Kerala. This article will help you understand the potential and importance of growing microgreens in Kerala.
The microgreen industry or the eating microgreens as it is popularly called is yet to make headway in Kerala. But already the demand for these green leafy vegetables and fruit is touching the roof. The reason for this is that they are easily available and sell at good prices. These attributes have made them hugely popular with the tourists and the people who are interested in eating them.
In addition to eating microgreens, the locals are also known to love eating fresh coconut, cashew, pumpkin seeds and even the potato. All these fresh food products are grown in abundance in Kerala and the tourists can see the huge plantations being put to use in the markets and local markets. With the availability of so much fruit and vegetable variety, it is easy for the tourists to pick up a variety that they are looking for. They can also get a packaged product to satisfy their dietary requirements.
The microgreen business in Kerala has seen the tremendous growth because of the state government’s encouragement. This explains the reason that the Kovalam Airport has started to grow more gardens. The vegetables are expected to increase in value and the business will also witness an exponential growth. The airport was established with the objective of growing vegetables, fruit and herbs for local consumption and now the same is happening in the other places as well.
The farmers are now starting to grow vegetables for export. With the growth of the export business, the demand for microgreen has increased. The reason behind this growth is the development in the infrastructure and the introduction of new techniques. This way, the vegetables can be supplied to the markets wherever they are required.
Another major factor behind the increase in demand is the increasing demand from the western countries like USA and UK. The governments of these countries like America to encourage local production of vegetables. They import vegetables from here and trade in them. This practice has been a great help for the microgreen industry in Kerala. With the help of technology and advanced infrastructure facilities, the vegetable production has become highly profitable.
Another advantage with microgreen business in Kerala is that they can promote the eating habits of people and create awareness against bad eating habits. For instance, if a person suffers from obesity or osteoporosis, he can be easily persuaded to adopt a healthy lifestyle by eating vegetables. Osteoporosis causes weakness and joint and back aches so instead of drinking soda and other junk food, people should start eating fruits and vegetables. As they say, prevention is better than cure, therefore by adopting healthy eating habits, the chances of getting affected by osteoporosis or any other diseases will be minimized.
Besides promoting healthy eating habits, the microgreen business in Kerala is also starting to make money. The vegetables are sold at reasonable prices. The business owners have a large number of customers who regularly buy the vegetables and thus they earn lots of money. They offer vegetables at all hours and they even ship the product across to people living far away.